The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the ...

Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well as new-age digital startup unicorns such as ShareChat/Moj and ...

In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy Managing Director, operating under the guidance of the company board.

In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next chapter of Out-of-Home advertising, in this piece that ...