According to Nielsen’s National Television Household Universe Estimates, there are 116.4 million TV homes in the U.S. prior to the start of the 2014-15 TV season. The number of homes represents an 0.5 ...

For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been higher, which adds new layers of nuance on the road to finding new growth.

2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, ...

Chinese demand for smartphones priced over 2,000 yuan kept rising by jumped 8.8 % from January to December last year, according to latest study of Nielsen Device Share (NDS), a Nielsen product that ...

How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how. Audio has a special intimacy with listeners and taps into certain reward centers in our ...

In the quest to shave off time and expense, the British multinational Vodafone recruited Nielsen Consumer Neuroscience to employ its compression algorithm on one of their ads.

Media contact: Mila Lubis, Phone: +62 8551082304, Email: [email protected] OPTIMIZING COMMUNICATION AND MARKETING STRATEGY WITH NIELSEN TOTAL AUDIENCE Indonesian Consumers Spend ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.