Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, person ...

The cheddar cracker brand has made the move to attract adults. Image used with permission. The move “reinforces that Goldfish ...

Burson declined by mid-single digits while FGS Global saw ‘continued strong growth,’ according to the results.

Parent company Vivendi declined to provide the agency’s organic growth figure.

AI is revolutionizing PR education, equipping students like me with the skills to produce more strategic, impactful work.

From a boring phone to a greaseless cafe, PRWeek rounds up its five favourite campaigns from April 2024. Vote for your favourite below – the poll closes at 5pm on Tuesday 7 May. The way women’s health ...

The service includes more than 50 healthcare influencers in 14 therapeutic areas who will develop relevant and engaging content for clients.

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

The former Hyundai CMO and CCO fills a role left vacant since late 2022.

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

With every major evolution, you can point to a specific turning point. When it comes to generative AI and its impact on ...