research3m
Short and long-term measurement needed for media returns
Focusing on short-term measurement of media means marketers risk making misguided budget decisions, according to research ...
research25m
AYTM launches AI research assistant
Consumer insights platform AYTM has released an AI research assistant to help researchers with gathering and analysing data.
research47m
Consumer confidence falls in October
Consumer confidence in the UK fell one point in October to -21 ahead of next week’s government Budget, according to GfK’s ...
research15h
NatCen CEO: ‘One of the national assets you want is the ability to really understand what people think’
Michael Davis, CEO at the National Centre for Social Research (NatCen), took up his role in August. Research Live sat down ...