Focusing on short-term measurement of media means marketers risk making misguided budget decisions, according to research ...

Consumer insights platform AYTM has released an AI research assistant to help researchers with gathering and analysing data.

Consumer confidence in the UK fell one point in October to -21 ahead of next week’s government Budget, according to GfK’s ...

Michael Davis, CEO at the National Centre for Social Research (NatCen), took up his role in August. Research Live sat down ...

If data quality issues in market research are left unchecked, they “could become an existential issue” for the industry, ...

Data Quality Co-op, a platform to measure data quality in market research, has attracted $1.25m in funding to back its ...

Consumer behaviour business Circana has created a tool to support assortment planning in the retail sector. Assortment ...

If data quality issues in market research are left unchecked, they “could become an existential issue”, guests have told a ...

US – Customer data platform (CDP) Hightouch is expanding into connected television (CTV) advertising measurement. Hightouch ...

The majority of market researchers surveyed by Qualtrics agree that synthetic responses will comprise over half of all data ...