The creative business consultant, who spent more than 10 years as WPP’s global CCO, reflects on the Omnicom-IPG shake-up and ...

The gap between marketing and development is often where BFCM campaigns fail. Marketers plan for traffic; developers manage ...

How should agencies balance new versus retained business? (Piret Ilver/Unsplash) 2025 may well be remembered as a year of great transition for agencies, with leaders in the space ...

The work comes from McCann Manchester, with the franchise now in its 10th year.

Marketers don’t need more dashboards or disparate datasets. What they need is clarity: data that’s connected, consistent, and ...

Three new entries this year – the latest in a multi-year series for Marks & Spencer’s starring Dawn French, Boots’ ‘Puss in ...

Thanksgiving occupies an odd space in advertising. It doesn't have a Super Bowl spotlight or the global muscle of Christmas and most brands treat it as a brief stopover on the way to their holiday ...

The annual, highly anticipated film comes from TBWA\Media Arts Lab.

Enter the Agency Measurement Awards. Born from Google’s Measurement Labs – a community created to unite the sharpest minds in ...

Since the announcement of the deal almost a year ago, analysts have been clear about the tastiest dish on IPG’s menu for ...

To understand what world-class B2B work looks like right now, we turned to the senior leaders who served as jurors for The Drum Awards for B2B. What emerged is a category growing sharper and more ...

For The Drum’s Special Sauce series, Sereena Abbassi at PrettyGreen explains exactly what gives the award-winning creative ...