Starbucks CEO Brian Niccol is focused on bringing the company back to its roots. During his first shareholders meeting March ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Starbucks CEO Brian Niccol pointed to company leaders who were “not effective” as reason for a spate of recent changes aimed ...

After layoffs, Starbucks CEO Brian Niccol said in an internal meeting that the company's operations had to change.

As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Starbucks has been making big changes as part of its “Big Fix.” Under new CEO Brian Niccol, who took the helm in Aug. 2024, the coffee giant has launched a massive “Back to Starbucks” strategy. With ...

Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...

Starbucks Corp. baristas have a new job requirement. In addition to remembering to make your latte with no foam or your ...