Marketing News | Marketing Week
Ritson’s 10-step guide to ‘stand on the shoulders’ of advertising effectiveness giants. We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing.
The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · The movie broke box office records for the highest opening weekend of 2023, estimated to be £293m worldwide. It is also the highest grossing movie of the year (so far), with global sales passing $1.4bn. It’s had a major impact on cinema advertising too. While not exclusively down to Barbie, AA/Warc data suggests cinema advertising is ...
Festival of Marketing London October 2024
The Festival of Marketing 2024 is officially wrapped. A huge thank you to everyone who attended the sell-out event and made it such a success! For those who couldn’t join us, don’t worry – we’ll be back next year with even more exciting sessions and opportunities. Be sure to keep an eye out for updates and early bird announcements!
Unilever’s CEO on the ‘new mode of leadership’ - Marketing Week
Dec 2, 2021 · Unilever chief executive Alan Jope believes a new leadership model is emerging in response to changes brought about by the pandemic, which places equal weight on personal and external performance. Speaking at the Unilever ‘Future of Work Summit’ today (2 December), he said: “At Unilever, our view on leadership is that there are two ...
Marketing Week | marketing news, opinion, trends and jobs
Oct 6, 2024 · Sponsored by Marigold. Virtual production helps brands to cut the costs and environmental harms of video shoots, without compromising on the creative possibilities. Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
The big debate: Are the ‘4Ps of marketing’ still relevant?
Feb 9, 2017 · Matt Barwell, CMO at drinks group Britvic, which owns brands such as Robinsons, J2O and Tango, says the 4Ps have “evolved” and are “only relevant within an over-arching marketing strategy”. As a result, Britvic is redefining how it talks about the 4Ps by combining some with others and by adding new principles of its own.
Les Binet and Peter Field on 10 years of the Long and Short of It
Mar 20, 2023 · A decade on from the launch of The Long and the Short of It, effectiveness experts Les Binet and Peter Field reflect on the book’s impact and look ahead to what’s next. It’s been 10 years since “godfathers of effectiveness” Les Binet and Peter Field published their book The Long and the Short of It. In the latest episode of Marketing ...
Walkers launches biggest ever marketing campaign as it looks to ...
Jun 3, 2019 · Walkers is launching its biggest advertising campaign to-date as it implements a new marketing strategy that aims to “rejuvenate” the brand and “be at the beating heart of popular culture”. The ‘Best Ever’ campaign sees the brand search for the Spice Girls best ever fan to launch its reformulated cheese and onion flavour.
Four big strategic mistakes Nike needs to reverse
Sep 23, 2024 · Opinion. Four big strategic mistakes Nike needs to reverse. Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus on brand. By Mark Ritson 23 Sep 20241:59 pm. Source: Shutterstock. A few words of sympathy for John Donahoe, the soon-to-be former CEO of Nike.
‘Amazing brand power’: Coca-Cola on differentiating Diet Coke …
Oct 13, 2024 · Insightful interviews from marketing and industry leaders. Critical case studies and comprehensive reports. Subscriber exclusive emails guiding you through key stories and developments. Diet Coke is “complementary” to Coca-Cola Zero, says the business’s UK marketing lead, as the brand launches a new campaign designed to broaden Diet Coke ...