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Tom Daley swaps the pool for the bathtub in new British Gas campaign. British Gas seems to plough on, steadily building its brand with help from T&Pm despite energy crises, winter fuel allowance…. Read More ». Load More. The alternative voice of advertising, marketing and media.
Doritos’ ‘No Logo’ ad is a triumph of branding
Aug 27, 2019 · MAA creative scale: 9. 340. Doritos is making a big show of omitting its brand name from a new US ad campaign by Goodby Silverstein & Partners. The idea is that Doritos’ target Gen Z audience doesn’t respond to overt advertising, so instead they are getting a very knowing but unbranded campaign: Doritos has even removed the logo and all.
WPP merges VMLY&R and Wunderman Thompson - More About …
Oct 17, 2023 · We've suggested often enough here that more WPP mergers are inevitably on the way but this one's still a surprise: VMLY&R and Wunderman Thompson are the ones getting together, under the VML umbrella. Which means goodbye to two of the most venerable names in advertising: Thompson as in J. Walter Thompson, founded back in the
Former Mindshare boss Nick Emery joins You & Mr Jones with …
Apr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
WFA updates Global Media Charter - More About Advertising
Apr 27, 2023 · The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation in digital search, display, video and commerce, a new push on sustainability and the need for a common carbon calculator. These are on top of long-standing challenges around ad fraud, transparency in programmatic and ...
McCann London strengthens creative with three top hires
Feb 21, 2023 · McCann London has boosted its creative resources with the appointment of Regan Warner from Ogilvy as executive creative director, leading the creative department and reporting to joint CCOs Rob Doubal and Laurence Thomson. Warner previously worked at McCann. Warner (above) is best-known for her L’Oreal and British Vogue’s 'The Non-Issue' with Jane Fonda (below), tackling
McDonald’s and Burger King in AI face-off: but who is the real …
Jun 13, 2023 · While McDonald’s and Burger King might be pleased with their own answers, both ads make pretty grim reading in the light of a global health and obesity crisis. The Big Mac is proud to be synonymous with fast food, while the Whopper’s best asset is its generous size. What’s also striking about these ads is the clear answer that AI gives to ...
Chevrolet’s holiday ad is even better than the best advertising
Nov 23, 2023 · It’s a hell of a long ad (there’s a cut-down) and could have been awful. But, in the ever-capable hands of director Tom Hooper and an inspired agency/client team, it’s not only an ad but just about the most sympathetic depiction imaginable of Alzheimer’s. Even survives an extra dose of John Denver. Laurels all round. MAA creative scale ...
Why Visual Marketing Strategies Matter For Your Business
Sep 25, 2020 · In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. With millions of businesses vying for people’s attention on every platform, one of the best ways to stand out from the crowd is to create engaging marketing material that users can retain.
Hughson & Merton debuts with Checkatrade - More About …
Feb 15, 2021 · About Hughson&Merton. Hughson & Merton, founded in 1892, is an ad agency that does ad agency stuff. They make ads and when they’re not making ads, they’re making commercial. Checkatrade aims to find you a reputable tradesperson by checking and the like. Now, in its own words, it's trying to turn "awareness into usage" via.