Life lessons from an ad man
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Life lessons from an ad man
3.7M viewsOct 14, 2009
TEDRory Sutherland
Not getting clicks on your Google Search ads? The issue might not be your targeting— It could be your copy. Here’s what to check: Fill out all headline and description fields Give Google more options to test and match the best combination to each searcher. Write compelling, benefit-driven copy Focus on what the user wants to hear—not just what you’re selling. Use strong CTAs Make it clear what action you want them to take. When you fully optimize your ad copy, you give the algorithm more to work
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Manscaped is airing its first Super Bowl ad after a decade in business. The 30-second spot, "Hair Ballad," features anthropomorphized hair clumps singing a melancholic ballad about their relationships with their former owners. The ad airs right before kickoff at Super Bowl 60 as part of the brand's "Mancare Your Everywhere" campaign, highlighting Manscaped's expansion beyond groin grooming to full-body care. Agency: Quality Meats Read more: https://bit.ly/4thZwHl | Adweek
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