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DEEP DIVE part 1: lip treatment edition…👀💄 There’s so much discourse around recent lip launches and it’s easy to lump everything into one bucket and say it’s all just another gloss. But when we lose nuance, we lose innovation. If the consumer doesn’t understand what makes something new, different, or worth existing, innovation eventually stops. Not because it isn’t happening, but because no one sees it. That’s why we show up here on platform every day and break things down piece by piece so be

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