Amy Adams highlights the convergence of media, creative, content, and commerce at Cannes Lions
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MSNADWEEK
Amy Adams highlights the convergence of media, creative, content, and commerce at Cannes Lions
At Cannes Lions, Amy Adams, Vice President of Media at Best Buy Ads, discusses the increasing connection between media, creative, content, and commerce. She emphasizes the importance of building competitive advantages through connected customer experiences and leveraging data and AI to drive relevance and transactions. Adams advises marketers ...
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