Business | Founders on Instagram: "Sometimes, less really does sell better. In a brilliant scene from Mad Men, Don Draper pitches a Heinz Ketchup ad that doesn’t even show the product. Just an image of fries, a burger, or a hot dog with the simple tagline, “Pass the Heinz.” It’s bold, minimal, and forces the viewer to connect the dots. That is the power of suggestion in advertising. Although the fictional executives rejected the idea in the show, the concept was so strong that Heinz brought it t