Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ
Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ
Apr 10, 2025
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Costco's CEO Ron Vachris told WSJ why he initially said "no" to the Kirkland Signature bacon-egg-and-cheese. Vachris also discussed how Costco's $86 billion Kirkland Signature brand runs and why it allows Costco leverage over many big brands. Watch more: https://on.wsj.com/4kLuQcK | The Wall Street Journal
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Last year, Ron Vachris became Costco's third CEO after more than four decades at the warehouse retailer. We spoke to Vachris about Costco’s Kirkland Signature store brand and working his way up from forklift operator to CEO. | The Wall Street Journal
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Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ
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